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TOPS at SPAR Wine Show plans for 2021
South Africa’s largest and most loved travelling wine show – the TOPS at SPAR Wine Show – will not be touring in 2020.
“There were no guidelines to follow when the COVID-19 pandemic hit our shores however, we are confident that we have taken responsible and appropriate actions over the past two months which are in the best interests of all stakeholders. To this end, and taking many factors into consideration, we have made a difficult, but we believe timely, decision to cancel tour plans for 2020. Rather than delay the inevitable through a series of postponements and ‘hurry up and wait’ scenarios we would rather be decisive and deliberate in our actions to afford our exhibitors and stakeholders the best opportunity to plan effectively for the future,” says TOPS at SPAR Wine Show owner Andrew Douglas.
‘Necessity is the mother of invention’ means different things to different people. In the case of the TOPS at SPAR Wine Show it means being versatile and innovative within an unprecedented wine industry landscape that has developed as a result of the world-wide COVID-19 pandemic.
The TOPS at SPAR Wine Show in Cape Town is a truly unique consumer exhibition, whereby customers are not only introduced to the great diversity of South African wines, but also to educational theatres and delicious food. The Tops at Spar Wine Show is kicking off its 2017 national tour at Montecasino in Johannesburg this year, as it presents its 12th “pourformance” of South Africa's most loved wines and bubbly.
“This timely decision allows us to redeploy our talented team who remain committed to ensuring the conversation around wine continues despite the current C-19 limitations. Whilst plans for the 2021 tour are already underway, we will continue to deliver a range of fun and interactive entry level online wine courses in partnership with Cathy Marston – Africa’s only Stage 2 Master of Wine (MW) student – during the balance of this year. We are also curating a body of digital wine content to match the current needs of industry which should bring meaningful value to local wine producers in the months ahead as they adjust their operations.”
Continuing on with the “servicing the current needs of industry” theme, Douglas is excited to launch the inaugural TOPS at SPAR Wine Show Great BIG Wine Survey (GBWS) later this month. “We have long held the belief that South Africa’s burgeoning middle class presents the single biggest opportunity for our wine industry. Working in collaboration with the Tourism Research in Economic Environs and Society (TREES) - the tourism research entity at the North-West University, the GBWS will gain valuable insights into the habits and behaviours of our 70 000 strong database of “wine curious” past attendees in terms of how they perceive, experience, purchase and ritualise wine in their day to day lives.”
“Given that we always prefer to position ourselves as catalysts rather than experts we have been overwhelmed with the input from major industry stakeholders into the research process including but not limited to VINPRO, WOSA, WESGRO, Platters Wine Guide and the International Wine Centre. Findings will be readily available to industry free of charge to allow us all to plan and optimise marketing efforts going forward.”
Clearly with challenges of their own and operating in the most trying of circumstances, TOPS at SPAR has reaffirmed their long-term commitment to the show until 2022.
SPAR Group Liquor Manager, Mark Robinson readily stands in support of the necessary course of action regarding the 2020 tour and pivoted strategy: “We are delighted with the versality of the TOPS at SPAR Wine Show team. From the beginning they have been inventive and extremely proactive in ensuring they continue to deliver value to the wine industry and its stakeholder base in these difficult times.”
For further information, visit the TOPS at SPAR Wine Show website.
SA’S LEADING WINE EVENT IS RETURNING TO CAPE TOWN
A glorious pourformance awaits wine lovers, as the TOPS at SPAR Wine Show returns to Cape Town! It's set to once again provide one of the biggest platforms to beautifully represent the South African wine industry.
Guests will not only be introduced to the great diversity of South African wines but also learn about world-class vintages, various wine varietals, wine-making processes, wine pairings and so much more. This has been proven to be a huge objective for visitors who attend the show and thus education remains the key to our leading wine event.
TICKETS
General Admission includes entrance to the event, your TOPS at SPAR wine glass, over 200 tastings, a show map, free Sip 'n Ship offer and access to both of our Wine Theatres.
Couples Combo allows two people to enter, all the General Admission offerings, as well as a six pack of glasses from Core Catering, valued at R199.
VIP Package includes the General Admission offerings, a corporate gift from Core Catering, a 2019 Platters Wine Guide as well as access to the VIP area offering a food and wine pairing experience.
SIP 'N SHIP
The Sip 'n Ship offer is a FREE shipping service for customers to have their case purchases couriered directly to their home, with no additional cost! There is no limit to the amount of cases a customer can have shipped, and it only applies to cases purchased at individual wine farms, not mixed cases from different farms.
#DRINKSMART
The TOPS at SPAR Wine Show’s #DrinkSmart programme, presented by Jiguja, promotes responsible alcohol consumption and safe driving practices at our event. We have a number of safe, convenient and affordable choices that have been implemented by the TOPS at SPAR Wine Show, allowing guests to “Drink wine but stay fine!”.
GoodFellas is South Africa’s premier “Chauffeur Drive” service and our #DrinkSmart founding partners, they will provide members and non-members with the option to “take the smart way home!”. They will be at each show to transport our visitors home in the comfort of their own vehicles, free of charge! For more information click here.
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